The Business 380 Excellence award application peeked our interest. They were seeking to honor local organizations that have demonstrated impressive achievements in business. Western has a great story to tell, and when asked the big question: What has your company accomplished in the past year? We thought, “Perfect, what an awesome way to tell our story and what we have accomplished here at Western Fraternal Life this past year.”
Western Fraternal Life is unique. We are a member owned, not-for-profit financial service organization. We sell life insurance and annuity products and use those revenues to provide members benefits, support communities, and help those in need.
We were founded over 100 years ago – Czech and Slovak immigrants joining together to secure a better life for themselves and their families. Our membership has since grown, and today members of Western are people that buy a life insurance or annuity product from us. WHAT we do, is sell quality financial products to provide financial security for our members. The WHY of what we do is even more important. Providing benefits to our members, serving our communities, and assisting those in need is WHY we exist. These benefits consist of offering scholarships, disaster relief, matching funds to community projects, and countless hours of volunteer time and services.
We have implemented a rebranding initiative that provides a clear message that says who we are and what we do.
Our tag line “Enriching Today, Insuring tomorrow” says it all - we enrich our members and their communities today, while protecting our member’s financial future through the sale of our life insurance and annuity products.
Our new logo, inspired by the Charles Bridge in the Czech Republic, represents the dual nature of our organization. The bridge symbolizes ways of “bridging” together the financial side of our business with the community side, financial security from the present to the future, and because our start was from the Czech and Slovak immigrants, it also represents our Czech and American heritage.
We are stable and have been financially secure for over 118 years. It is an honor to be recognized as a finalist for this award. We are hopeful that awards like this will spread the word of who we are, what we do, and most importantly, our WHY; to benefit our members and support our communities.
Please add your bio info through your member profile page, or through your dashboard.
Call 877-935-2467 to speak with a Western Fraternal Life Representative.